What is CCM?

Contemporary Commercial Music (CCM) is a term used to describe what used to be called “non-classical” styles. While Gospel, blues, jazz, rock, musical theater, and other styles all fall under the CCM umbrella, they each have their own unique features, as do the artists who perform them. The CCM Institute gives teachers the tools they need to work at the intersection of identity, technique, and artistry to help their students excel in any genre.

Concert Crowd

Identity

You are unique. There is no one else on earth that has the exact same combination of culture, history, personality traits, skills, and vocal quality that you have. The same can be said about every student who walks into your studio. Successful CCM performers honor their individuality, understand their intention, and embrace who they are while leaving mass media expectations behind. At the Institute, you will learn how to help students clarify their artistic identity, which will lay the foundation necessary for you to train their instrument with the individualized technical approach they need to succeed.

Technique

IMG_8686.jpeg

At the CCM Institute we teach a system of evidence-based functional training that will enable you to give your singers the fine-motor control they need to succeed without over-thinking. By learning to integrate concepts from motor learning and exercise physiology research, you’ll be able to safely accelerate your students’ progress using targeted exercises and individual pathways. Through studying illustrations, laryngeal stroboscopy videos, MRI videos, and getting hands-on experience in the SU cadaver lab, you will develop an in-depth understanding of the biomechanics of singing CCM styles. You will know how to combine that knowledge with an understanding of your client’s identity to craft specific training routines. You’ll leave the Institute with a plethora of new exercises and you’ll look at your own favorites in new ways. 

Artistry

CCM styles are rooted in cultural storytelling, which is why you cannot teach CCM singers with technique alone. You have to include the artist’s identity and their storytelling style in the mix to help them reach their full potential. Many singers get stuck pursuing stereotypical vocal qualities because they do not understand how to let their voice follow their storyteller. The truth is there is no secret dial-by-number system to perfecting each style. Instead, we will help you develop a structured approach to using the artist's point of view to bring stories, moods, and grooves to life. When your singers embrace their artistic voice and willingly open themselves to the world, the real magic happens. Commercial, jazz, and musical theater styles are constantly evolving, becoming more and more eclectic along the way. These tools will empower you to flow with the changing landscape and serve your students for years to come.